Infographics

TBC Beauty by the Numbers Infographic Series: Menopause and Beauty Buying

Market research firm uncovered the wants and needs of women in various stages of menopause. Is your brand listening?

The Benchmarking Company uncovered the wants and needs of women in various stages of menopause. Is your brand listening?

Industry leaders such as Estee Lauder and L'Oreal are favorites and products such as wipes are rising in demand, according to the report.

Of note, 71% of women in the study agree she would trust their favorite beauty brand to develop intimate care products for their needs.

For more on beauty from the inside out, check out this feature.



 

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